ACTIVE
DESIGN

Do you know active design? It consists of arranging public spaces to encourage physical sport and combat sedentary lifestyles. On the occasion of the Paris 2024 Games, this discipline has literally transformed the aesthetics of our cities.

Unifying Urban Projects

The example of the “Bougez la Chapelle” operation illustrates this perfectly: this project between Plaine Commune and the City of Paris crosses the symbolic borders of the ring road. The urban aesthetics of these neighborhoods are transformed by integrating playful layouts, such as ground markings and light equipment, to encourage children to move during their daily commutes.

The “Gagner du terrain” (Gain Ground) operation, set up in partnership with the National Sports Agency and FDJ, has renovated several sports grounds in Paris (such as those of Les Sablonnières in the 15th and Léon Frapié in the 20th), adding spaces to warm up. The murals decorating certain basketball and handball courts, like the one in the Reuilly garden, or the “Paris, bouge ton esprit” mural on the banks of the Seine, make sports attractive, accessible, and punchy.

The Visual Identity of the Games

The visual identity of Paris 2024 has revolutionized the history of the Games, and colors have their say: green for Parisian roofs, Sèvres blue, purple from the southern lavender fields. Discreet shades in harmony with the city. Pink, on the other hand, symbolizes love and inclusivity, strong values advocated by the event.

Design and Inclusion

Design also means inclusion. The Handesign program thus offers concrete solutions for the accessibility and inclusion of Paralympic athletes, imagined with the direct collaboration of practitioners and medico-social structures.

The UNESCO Creative Cities Network

This global dynamic echoes the 20 years of urban creativity supported by UNESCO. Since its creation in 2004, the Creative Cities Network has expanded to more than 350 cities in over 100 countries, all committed to making culture and creativity drivers of sustainable strategic development. Among the French representatives are Enghien-les-Bains for Digital Arts and Saint-Étienne for Design.